Earth Bites

Vegan meal prep service

EarthBites is a personal marketing campaign created for a fictional vegan meal prep service focused on health, sustainability, and flavor. I developed the concept and script with the help of ChatGPT, voiced the narration using Clipchamp, and brought the vision to life with a vibrant mix of custom 2D graphics, animated transitions, and illustrated storyboards. The video follows a character's journey from curiosity to commitment, seamlessly blending cozy everyday moments with expressive, playful motion design. Through thoughtful animation techniques (including shape morphs, motion-matched transitions, and kinetic text), I aimed to reflect the brand’s friendly, fresh and feel-good tone. This piece highlights my strengths in storytelling, visual direction, and motion design.

Role and Responsibility:

Concept Development & Scriptwriting (with ChatGPT assistance), Storyboarding & Character Design in Illustrator, Custom 2D Illustration and Animation, Motion Graphics & Animated Transitions using After Effects, Voiceover direction and editing via Clipchamp, Sound Design and Audio Mixing, Logo and Visual Identity Design, Color Palette Creation and Visual Branding, Video Editing and Sequencing in Premiere Pro.

Tools Utilized:

• Premiere Pro

• Illustrator

• After Effect

• Clipchamp

• Chat GPT

Timeline:

This project had a completion time of 10 days. Starting on May 9th, 2024 and ending on May 19th, 2024. The deadline was May 20th, 2024.

Challenges and Solutions:

Complex Transitions: Certain shape and scene transitions, animating in After Effects. I leaned into creative problem solving and timing adjustments to keep transitions smooth and coherent.

Looping motion issues: The cycling animation presented a glitch where the wheel didn’t spin fluidly due to anchor point misalignment. While not perfect, I minimized its visibility with strategic timing and camera placement.

Resource Limitations: Some original ideas had to be reworked due to time and skill constraints. I improvised with alternative graphics and playful metaphors to keep the flow engaging.

Results and Takeaways:

Successfully told a full visual narrative with voiceover, animation, and motion design that communicated the brand’s message clearly and creatively. Strengthened my storytelling, scene planning, and animation timing skills. Gained hands-on experience balancing concept work with execution across multiple tools. Learned to adapt and improvise under creative constraints while still delivering a polished, visually compelling final product. This project reinforced my ability to unify brand tone, visuals, and message through detailed visual design and animated storytelling.