Presence
Christmas Promotional Advertisement
Presence is a sweet, minimalist short centered on the importance of being emotionally present over giving material gifts. With a simple yet heartfelt concept, this piece pairs thoughtful messaging with soft visuals and music to evoke warmth and connection.
Role and Responsibility:
I was responsible for editing the video, selecting and cutting stock footage to match the message. I framed shots intentionally to support the theme, applied smooth transition, and animated the text for emotional emphasis. I also chose and timed background music to complement the pacing and tone.
Tools Utilized:
Premiere Pro
Chat GPT
Timeline:
One Day
Challenges and Solutions:
Because the project was minimal and concept-driven, the challenge was keeping it engaging while staying simple. I leaned into strong visual storytelling—choosing footage that felt intimate and framing it with care. Text animation and smooth edits helped elevate the simplicity without overwhelming it.
Results and Takeaways:
The final piece came out soft, warm, and clear in its message. It’s a great example of how even small projects can carry emotional impact with the right edit. This was a reminder for me that less can be more, and that storytelling doesn’t have to be complex to resonate.